A step-by-step guide.

Linktree is free tool (with paid upgrades available that allows you to share multiple links in one place, often used in social media profiles where only one URL is allowed such as your Instagram profile.

Since URLs shared in Instagram posts are not clickable, LinkTree provides a place for you to reference for a viewer to easily find the link and be able to click it without having to copy the text into a browser.

Here’s how to make the most out of your Linktree account:

1. Sign Up and Set Up Your Account

• Visit Linktree: Go to Linktree’s website and sign up for a free account.
• Choose Your Username: Select a username that matches your business, brand or personal identity for consistency.
• Add Profile Information: Include a profile picture and bio to make your Linktree visually appealing and professional.

2. Organize Your Links Strategically

• Prioritize Important Links: Place the most important links (e.g., latest blog posts, top-selling products, or event sign-ups) at the top.
• Keep It Concise: Avoid clutter. Include only links that align with your goals (e.g., driving traffic, increasing sales, or promoting content).
• Update Regularly: In the same way you keep your website and business hours on Google updated, regularly update your links in your LinkTree to match your content on Instagram.

3. Customise Your Linktree Appearance

• Choose a Theme: Select a theme that complements your brand colours. Free themes are available, but Pro users can unlock customisation options.
• Add a Logo: Use your logo instead of the default Linktree icon to reinforce your branding.
• Use Backgrounds and Fonts: Customize fonts and backgrounds to match your branding.

4. Optimise for Engagement

• Use Call-to-Action (CTA): Add enticing descriptions to your links (e.g., “Shop Now” or “Read the Blog”).
• Add Social Media Icons: Enable the social media feature to let visitors follow you directly from your Linktree.
• Embed Videos (Pro Feature): Share videos directly on your Linktree for a more interactive experience.

5. Share and Promote Your Linktree

• Add to Social Media Profiles: Use your Linktree URL in Instagram, TikTok, or X bios.
• Include in Email Signatures: Add your Linktree to your email signature for broader visibility.
• Promote in Content: Mention your Linktree in posts, videos, or stories to guide your audience to it so they can easily navigate to the content you are sharing.

6. Keep It Updated

• Regularly review your Linktree to ensure all links are active and relevant.
• Update with seasonal promotions, new content, or upcoming events to keep it fresh.
• With every post on Instagram, consider if you need to add/remove or re-order your links.

7. Analyze and Improve

• Use analytics to identify top-performing links and refine your strategy. Remove underperforming links.
• Experiment with link order and descriptions to optimize click-through rates.

8. Leverage QR Codes

• Use Linktree’s QR code feature to share your Linktree offline. Print it on business cards, flyers, or event banners for easy access.

9. Explore Alternatives (if needed)

• While Linktree is a great tool, compare it with similar platforms like Tap.bio, Bio.fm, or LinkPop (from Shopify) to see if one is a better fit.

By following these steps, you can use Linktree effectively to guide your viewers to the content outside of Instagram that you want them to see.