Fast Eddie Authentic Apparel
Formerly under the name Fast Eddie Racewear, Fast Eddie Authentic Apparel needed to distance itself from being a producer of only racing apparel because majority of their business involves creating custom merch for large brands across the country.
Continuing in a WordPress environment, we updated the theme and graphics along with adding background video from one of their production facilities. The structure of the portfolio changed from one-off portfolios to a case study model which will continue to grow easily within the framework designed.
With a large catalogue of products, it was important to provide the customer with an easy way to find what they want and then be able to connect with a sales rep to place an order. Feature pieces are highlighted in each category while the entire catalogue can be viewed as a flipbook or downloaded as a PDF.
