After year-one of the festival, a lot of strong content was captured and used to build a brand new site. The goal was to keep the design clean and concise while highlighting the videos and photos of the inaugural event.

The site has to serve multiple functions including:

• Entice potential attendees to purchase tickets
• Provide a place to highlight sponsors
• Give information to attendees on what they will see at the event and details like where to stay and parking
• Recruit sponsors and volunteers

Visit drivefestival.com to see the live site and learn more about this annual event.