Colio & Thornbury Black Friday Ad Campaign
Unwrapping the magic of Meta Ads during Black Friday
Leveraging the power of Meta ads for conversion focused e-commerce campaigns, we were able to deliver notable results for both the Colio and Thornbury brands during the 2023 Black Friday shopping season that helped push total sales up 95% over the previous 2022 Black Friday season for Hopetown Craft Red VQA, Blue Mountain Light Lager and Cranberry Cider.
Across the board we saw a positive bump across all metrics including number of orders increase from 67 in 2022 to 131, with a 6% bump in average order value to $122.43.
