When Catherine asked about redesigning the logo for 19Thirteen, we were very interested! We loved the idea behind their name – 1913 being the year that Dr. Alfred Civilian Fones opened the first dental Hygiene school. And that same year he created the term “Dental Hygienist”  

They wanted their icon to be distinctively ‘dental’ and liked the idea of ‘movement’ as a driver behind their brand. We wanted to come up with something to signify that they come to you. After some brainstorming we landed on a house motif included in the icon.