It was the perfect opportunity to meld the vision of the interior design with the branding for the business and we were excited to be a part of the project at this early stage.

Dr. Haddad and his team wanted the logo to have a nod to the Uxbridge area without going into a full-on “Trail Capital” theme which felt overdone lately by other health practitioners. The space would be super modern and sleek so the logo needed to reflect that but also not deter a potential client who might mistake this for inexperience in the field.

The final logo has a subtle reference to the nearby trails with the leaf motif, but the lines within the leaf also reflect the wood feature wall you see as soon as you enter the reception area.

It was a pleasure to work with Dr. Haddad and his team and we are excited to see the final design come together when the office opens to the public this month.